ABOUT US

Established in August 2025, DAKSHAYAA is a homegrown lifestyle brand from Kerala — built with heart, crafted with intention, and created from scratch by one woman with a big dream.

At DAKSHAYAA, we are more than a brand — we are a way of living.

A space where elegance meets comfort, tradition meets modernity, and authenticity shines brighter than anything else.

Every piece you see here — jewellery, apparel, and soon bags and footwear — is thoughtfully curated to become a part of your everyday story.

 

Our Founder

DAKSHAYAA is founded by Gayathri BK, a 26-year-old Counselling Psychologist and a Reiki Practitioner from Trivandrum, Kerala — a woman who has always loved two things deeply: people and authenticity.

Her journey began in the UK, where she worked with international fashion houses like Zara, Massimo Dutti, and Lush, learning firsthand what global style, customer care, and timeless design truly mean.

But DAKSHAYAA did not come from money, investors, or big teams.

It began from zero — from her laptop, her taste, her creativity, and her determination.

She:

built the website herself

photographed and selected every design

handled every customer

packed every order

and shaped every element of the brand you see today

DAKSHAYAA is her dream in physical form — handcrafted, curated, and grown little by little with love.

She hopes to build this brand so far and wide that one day she can hire a full team, support creators, empower local artisans, and bring more people into the world of DAKSHAYAA.

Her 5-year vision?

To make DAKSHAYAA India’s leading crystal jewellery and lifestyle brand, blending the richness of our heritage with international-inspired design.

Our Promise

At DAKSHAYAA, every product has one purpose — to bring you peace, confidence, and beauty in the simplest way.

We believe:

Luxury should feel personal

Comfort should feel elegant

Style should feel soulful

Our jewellery carries the sparkle of tradition.

Our kurta sets balance comfort with quiet luxury.

And every upcoming collection — bags, footwear, and more — is being created with the same heart and care.

When you choose DAKSHAYAA, you’re not just shopping.

You’re supporting a small dream, a homegrown vision, and a brand that is growing step by step with your love.

DAKSHAYAA — Where Tradition Sparkles Anew.